Apple announces that it will take part in this year's Black Friday
Black Friday hasn’t been a big deal for
Apple these last couple of years. The best it could offer in 2014 was free
iTunes gift cards when purchasing certain products, and
last year the company sat out the event altogether. But in two days time, it
will return to the famous annual sale.
A new page on the company's website teases the
upcoming deals with the message: “Friday can’t come soon enough.” It invites
people to "come back this Friday to check everyone off your list."
There are no
details about what might be on offer, but the fact the ad features an Apple
Watch means Apple’s wearables range could see some discounts. There are also
promotions for the company’s free two-day delivery on items ordered before 5
pm, the Apple Store app, and the “find a store” feature so customers can check
their local outlet’s extended opening times.
Further down the
new page is a section that directs visitors to holiday gift collections from
Apple, including music gifts, photography gifts, games and toys, and Apple
gifts, which contain products such as the iPad Pro and MacBook. There’s also a
link for people to buy Apple Store gift cards.
Explaining the
company's decision not to take part in last year's Black Friday, Apple’s SVP of
Retail and Online Stores, Angela Ahrendts, said: “Being good to your employees
will always be good for business.”
If you do plan
on heading out to an Apple Store for the shopping event, you’ll probably want
to set off early; expect them to be even busier than most places on the day.
Hopefully, Apple will have some deep discounts available that make enduring the
crowds worthwhile.
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