Facebook on Wednesday surpassed estimates and beat analysts as it turned in its revenue for the third quarter of 2016.
For the third quarter ending September 30, the world’s largest social network reported revenue of $7.01 billion with earnings per share of $1.09 versus analyst estimates of $6.92 billion and $0.97 in revenue and profit, respectively. Revenue was up 56 percent compared to the $4.5 billion Facebook earned in the same period a year ago.
As The Wall Street Journal highlights, this is the sixth straight quarter in which Facebook has topped analysts’ expectations.
Facebook said it now has 1.79 billion monthly active users, up from 1.71 billion last quarter. That’s a mind-boggling figure when you consider that the global population sits somewhere around the 7.4 billion mark meaning nearly one in four people on the planet are now using Facebook.
Facebook’s mobile advertising unit continues to serve as the social network’s cash cow. Advertising as a whole accounted for 78 percent of Facebook’s total revenue – of that, mobile devices contributed 84 percent.
Founder and CEO Mark Zuckerberg said they had another good quarter, adding that they’re making progress putting video first across their apps and executing their 10-year technology roadmap.
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