Multipurpose, multifunction tech devices said to drive future growth
Do more with less. It’s a great personal
mantra, a worthwhile business and societal goal, and increasingly, likely to be
a necessity for companies who are designing and building tech products.
The challenge is
that we’re being overrun by a huge number of more specialized, limited function
devices. Growing interest in “smart devices” and the Internet of Things (IoT)
is driving an explosion of creativity that, in turn, has brought us to our
present state. While it’s great to have access to this amazing array of gadgets
(with a lot more coming, based on the pre-CES PR hype that’s currently in full
throttle mode), it’s also becoming increasingly clear that we’re hitting gadget
overload.
As the cost of
critical tech components come down, and we race towards an all-digital world,
the possibilities for creating new options to add to our already large
collection of computing, digital entertainment, and other types of devices are
nearly limitless. There really are some amazing things that can be built with
the tools we have (and many more which have yet to be conceived).
But we’re
quickly starting to run into several major challenges. First, we have the
obvious—though not often widely acknowledged—problem of time; as in, we’re
already busy with what we have, so how can we possibly add more? In addition,
there’s the challenge of complexity. The more devices we have, the more
challenging it becomes to incorporate them into our daily lives.
At a functional
level, the biggest problem is that many new devices are simply adding to or
improving upon a single capability instead of consolidating multiple
capabilities into a single device.
The biggest problem is that many new
devices are simply adding to or improving upon a single capability instead of
consolidating multiple capabilities into a single device.
For example, in
the smart home arena, we’ve seen an array of different networked products
designed for use around our homes. We can use Sonos or something similar for
distributed audio, new WiFi mesh products like Eero to improve the quality of
our home networks, and smart speakers like Amazon’s Echo or Google’s Home to
perform a variety of different personal assistant or home automation tasks.
Each of these
products were designed to offer a best-in-class experience for a set of
specific functions, and all of them are being well received. However, they each
work on their own.
Moving forward,
what’s going to make a lot more sense is an intelligent system that could
combine these capabilities into a single product. Even though WiFi and other
wireless technologies have removed the hassles of network connections, all of
these various devices still need power, still take up physical space, still
must be configured separately, and ultimately, end up creating a very complex
environment that’s challenging even for tech enthusiasts to manage.
A single
combined product that offers multiple purposes and/or functions would end up
being a much better choice for most consumers who are only just starting to
investigate these kinds of smart home products.
It’s not only a
problem for smart home products either. With mobile devices, where people often
purchase Bluetooth speakers, extra batteries, chargers and stands, it also
makes sense to start combining several of the capabilities of individual
products into a combined add-on to make people’s lives just a bit easier.
Of course,
making good multifunction products is a challenge. In fact, one of the main
reasons many companies have avoided trying them is that they’ve been concerned
that if one element of a combined solution is considered subpar, the entire
product suffers. That’s certainly still true, but as our lives become
increasingly cluttered with digital gadgets, there are going to be strong
arguments for taking the plunge—it’s going to become a practical necessity.
Another issue is
that it can be difficult for smaller, more innovative companies to succeed in a
multipurpose device world. It typically takes the combined skill sets and
intellectual property (IP) of larger companies to successfully merge multiple
technologies into a single product. Even for larger companies that can be a
challenge. The real trick is to look past a single idea—no matter how clever or
great it is—and to build a more comprehensive system that integrates several
technologies into one.
Certainly, not
every scenario nor every product is well suited for multifunction or
multipurpose applications. However, if we don’t start seeing more products with
combined features and capabilities then I’m afraid that, instead of doing more
with less, we’ll end up doing less with more.
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