Samsung Galaxy Note 7 failure and strong iPhone 7 sales give iOS its largest US growth rate in two years
The Note 7 disaster may
have been a disaster for Samsung, but it seems the Korean company's loss was
Apple’s gain
. According to recent sales data from Kantar Worldpanel,
iOS has just experienced its strongest rate of growth in two years.
In the US,
Apple’s operating system grew 7 percent compared to the same August 1 to
October 31 period from last year. The rise from 33.5 percent of smartphone
sales to 40.5 percent was doubtlessly helped by the Note 7’s failure, but
strong iPhone 7 sales were also a contributing factor.
The lack of a
headphone jack was thought to have put many consumers off buying Apple's latest
handset, but Kantar doesn’t believe this to the case. “The lack of the
headphone jack has proved to be a non-issue for US iPhone consumers," the
site’s analysts claim.
The iPhone 7 was
the top-selling US smartphone in the three months ending October 2016, taking a
10.6 percent share of the market - despite only being available for seven weeks
out of that 12-week timeframe. It was followed by the iPhone 6S, Samsung Galaxy
S7, and the iPhone 7 Plus.
Android remains
above iOS in the US with 57.9 percent of smartphone sales, but this will be
its 5thconsecutive year-on-year period decline. However,
the States and Japan were the only two regions where Android sales fell, by 5.6
percent and less than one percent, respectively.
There was good
news for Google’s Pixel smartphones, which managed to capture the same share of
the market – 0.5 percent – as established brands like Huawei and Microsoft,
even though the handsets had only been on sale for a few days by the end
of the quarter.
iOS continues
to do well across the rest of the globe. Japan
is where Apple’s system holds the largest share of the smartphone
market (51.7 percent), followed by the UK (44 percent), then the US (40.5
percent).
“iOS achieved
year-on-year growth across most regions in EU5 except Germany, where it fell
2.7% points to 16.5% of smartphone sales,” said Dominic Sunnebo from Kantar
Worldpanel ComTech Europe. “iPhone 7 cracked the top 10 smartphones sold in all
regions but Spain, which remains dominated by the Android ecosystem at 91.7% of
all sales.”
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