Razer is suppossedly developing a smartphone for 'hardcore gamers'
Gaming peripheral maker Razer is reportedly interested in
developing a smartphone for hardcore gamers.
Razer earlier
this year acquired cloud-connected smartphone maker Nextbit for an
undisclosed sum. Tom Moss, Nextbit co-founder and CEO, said at the time that
his company would operate as an independent division within Razer.
Given the
latest rumor, it would seem as though the company’s technology – and perhaps
some expertise it picked up from Ouya back in 2015 – may be used to create a smartphone
bearing the Razer name.
Sources
familiar with the matter have told Bloomberg that Razer will fund development of the device
through an IPO planned for later this year that’ll value the company at $3 to
$5 billion.
Here’s the
problem – flagship smartphones from manufacturers like Apple and Samsung are
already using the best available hardware in their handsets.
That means Razer won’t
be able to differentiate itself based on hardware alone and will instead have
to bring something unique to the table in terms of controls / connectivity /
gameplay mechanics.
Razer in 2012
unveiled Project Fiona, a tablet geared specifically for gamers. The device,
which eventually became known as the Razer Edge gaming tablet, offered a unique
(albeit expensive) controller as a differentiator.
Nintendo
released the Switch earlier this year, a portable game console that’s somewhat
similar in concept and design to the Razer Edge gaming tablet.
Again, the
biggest question here revolves around what Razer could do with a gaming
smartphone that was different from what’s already on the market and what we’ve
seen from previous gaming-minded phones from companies like Nokia and Sony.
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