Intel predicts a future $7 trillion of self-driving
Max Jeffrey
The
race to be the first to deploy autonomous vehicles is on among carmakers,
emerging startups, and tech giants. Amid this constant news cycle of deals and
drama, the purpose of all of it can get lost — or at least a bit muddied. What
exactly are these companies racing for?
A
$7 trillion annual revenue stream, according to a study released Thursday by Intel. The
companies that don’t prepare for self-driving risk failure or extinction, Intel
says. The report also finds that over half a million lives could be saved by
self-driving over just one decade.
The
study, prepared by Strategy Analytics, predicts autonomous vehicles will create
a massive economic opportunity that will scale from $800 billion in 2035 (the
base year of the study) to $7 trillion by 2050. An estimated 585,000 lives
could be saved due to autonomous vehicles between 2035 and 2045, the study
predicts.
BY 2050, BUSINESS USE
OF MOBILITY AS A SERVICE WILL GENERATE ABOUT $3 TRILLION IN REVENUE
This
“passenger economy,” as Intel is calling it, includes the value of the products
and services derived from fully autonomous vehicles as well as indirect savings
such as time.
This
is hardly the first attempt to place value on autonomous vehicles, nor will it
be the last. However, Intel’s study offers a few interesting predictions for
autonomous vehicles and how a combination of mobile connectivity, population
density in cities, traffic congestion and subsequent regulation, and the rise
of on-demand ride-hailing and car-sharing services will be the catalysts in
this new economic era.
Of
course, Intel has a vested interest in rosy predictions about the future of
autonomous transportation. The chipmaker has promised to spend $250 million over the next two years to
develop self-driving technology, and recently acquired Jerusalem-based auto vision company
Mobileye for an eye-popping $15 billion. And Intel is working with BMW to put
self-driving cars on the road later this year. So when Intel pays for a study
that predicts self-driving cars will cause cash to rain from the sky, it should
be seen as equal parts industry analysis and wishful thinking.
Autonomous
technology will drive change across a range of industries, the study predicts,
the first green shoots of which will appear in the business-to-business sector.
These autonomous vehicles will first appear in developed markets and will
reinvent the package delivery and long-haul transportation sectors, says
Strategy Analytics president Harvey Cohen, who co-authored the study. This will
relieve driver shortages, a chronic problem in the industry, and account for
two-thirds of initial projected revenues.
One
of the bolder predictions is that public transportation as we know it today —
trains, subways, light rails, and buses — will be supplanted, or at least
radically changed, by the rise of on-demand autonomous vehicle fleets.
PEOPLE WILL FLOCK TO
SUBURBS AS POPULATION DENSITY RISES IN CITY
The
study argues that people will flock to suburbs as population density rises in
city centers, pushing commute times higher and “outstripping the ability of
public transport infrastructure to fully meet consumer mobility needs.”
The
pressures of mounting traffic congestion and the correlated emissions will
drive regulators to include autonomous vehicles as a part of their larger
public transportation plans. Some cities may choose to own the vehicle networks
not unlike existing public transportation, the study says.
The
bulk of the revenue generated in the new economy will be driven by this
“mobility-as-a-service.”
By
2050, business use of mobility as a service will generate about $3 trillion in
revenues, or 43 percent of the total passenger economy. Consumer use will
account for $3.7 trillion, or 53 percent, the study predicts.
The
remaining $200 billion in revenue (of the $7 trillion total) will be generated
by new applications and services as driverless vehicle services expand. A key
opportunity will be how to capitalize on all of this saved time people will
have once they no longer have to drive a car.
VEHICLES COULD BECOME
“EXPERIENCE PODS”
Self-driving
vehicles are expected to free more than 250 million hours of consumers’
commuting time per year in the most congested cities in the world, the study
says. That’s a lot of time that could be filled with streaming video, news, and
other content delivered to a captured audience.
It
could also change the way cars are used. Vehicles could become “experience
pods,” places where people can have their hair styled and cut, conduct a
meeting, or receive a health screening.
Keep
in mind, that this reimagined future doesn’t mean people will necessarily spend
less time in cars. One of the great promises of self-driving cars is a
reduction in congestion because these vehicles will be able share real-time
traffic data and optimize tasks like finding parking.
However,
in a more densely populated world, where cities rely on shared autonomous
vehicles for public transit, there will be more traffic than ever before. The
question is: how do people want to spend their time?
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